Africa Goal Organization is a non-profit organization dedicated to fostering sustainable development and improving livelihoods in Sub-Saharan Africa. Established in 2013, as BeterMax ladies soccer team and in 2029 the organization changed its name to Africa Goal Organization (AGO). AGO operates with a mission to be a catalyst for positive change and social impact across the region. The organization focuses on implementing innovative projects, forging strategic partnerships, and empowering communities to drive inclusive growth and prosperity.

Mission

Africa Goal Organization (AGO) exists to utilize sport as a catalyst to foster sustainable development and improving livelihoods in Sub-Saharan Africa through innovative projects, strategic partnerships, and community empowerment.

Vision

To become a leading catalyst for positive social impact, and to drive inclusivity, growth and prosperity for all.

Value

1. Integrity: Upholding ethical principles and transparency in all our endeavors.
2. Collaboration: Fostering partnerships and teamwork to maximize impact.
3. Innovation: Embracing creativity and adaptability to address complex challenges.
4. Empowerment: Investing in communities and individuals to build capacity and resilience.
5. Sustainability: Promoting environmentally and socially responsible practices for long-term development.